Cyclefi
CYCLEFI is a product-as-a-service that introduces a scalable, disruptive, environmentally conscious, and first-of-its-kind “GREEN” service, which transforms a previously disposable product (recycling bags) into selected discounts. In fact, Cyclefi offers an innovative end-to-end waste-tracking technology and a rewarding mechanism that interconnects recycling performance and selected discounts related with household’s expenses. Cyclefi improves recycling performance practices by building a unified city dashboard and monitoring citizens’ overall recycling performance patterns.
THE PROBLEM:
Everyone knows how important is recycling for our planet. However, reality is far away from what people usually picture about recycling. In fact, more than 70% of the counties all over world, recycle less than 10% of their waste. In fact, the majority of these countries landfilling more than 80% of their waste, although almost half of that waste, could be recycled. Current approaches use communication campaigns, which create a non-consistent positive spike in behavior change, but then stop.
CYCLEFI’s SOLUTION:
Cyclefi is introducing an innovative business model, treating consumer engagement as the most critical component of its solution, creating a positive customer experience to maintain ongoing engagement, as greater engagement means better recycling performance. Cyclefi has a product as a service business model, in which provides access to our users to reap the benefits of its discounts. Cyclefi monitors citizens’ overall recycling performance and rewards them with appropriate monthly discounts.
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About the Author: Christina Kalli
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